Microsoft

The American challenger — 2001 to present.

Redmond. Xbox launched 2001 as the first new console platform from outside Japan since the Atari Jaguar. The second-mover trap was survived by anchoring online-multiplayer as a hardware-grade feature. Four hardware platforms across two and a half decades, and a current-generation library defined by Halo, Forza, and the studio acquisitions of the 2010s.